Google is known for delivering relevant results to its users. People Also Search For is a feature in Google that shows searchers-related searches after they’ve entered their query. This guide will show you how to use People Also Search For to your advantage and rank for related keywords.
When you perform a search on Google, you may notice a section called “People Also Search For” appear at the bottom of the SERP.
This feature is designed to show searchers additional, related queries that they may be interested in. As a result, it can be a valuable tool for finding new keyword ideas. In this ultimate guide, we will explore everything that you need to know about this feature.
Why is “People Also Search For” important?
The “People Also Search For” feature can be beneficial for a few reasons:
It can help you find new keyword ideas:
If you see that a related query is appearing in the “People Also Search For” section, it’s likely that there is a significant search volume for that term. As a result, it can be a valuable keyword to target. Moreover, if you’re a content writer, this feature can give you ideas for new articles that you can write.
It can help you understand what searchers are looking for:
The “People Also Search For” feature can also be helpful in understanding what searchers are actually looking for. This is because it shows you the related queries that people are searching for after they’ve entered their initial query. As a result, you can use this information to better optimize your content to match what searchers are actually looking for.
It can help you improve your click-through rate (CTR):
If you’re able to rank for a related query that appears in the “People Also Search For” section, you may be able to increase your CTR. This is because searchers will see your result and think that it’s relevant to their initial query. As a result, they are more likely to click on your result.
Steps to rank keywords using people also search for
There are some simple steps that you can follow to try and rank for related keywords using the “People Also Search For” feature.
Start with competitor analysis:
Before you start trying to rank for related keywords, it’s important to first understand what your competition is doing. This will give you a good idea of which keywords you should be targeting. You can use a tool like SEMrush to perform a competitor analysis. The main purpose of this is to understand which keywords your competitor is ranking for. Once you have a list of competitor keywords, you can then start to look for related keywords that you can rank for.
Once you have a list of competitor keywords, you can start to look for related keywords that have a high search volume. You can use a tool like Google Keyword Planner to do this. Simply enter your competitor’s keyword and then look at the “People Also Search For” section. From here, you can start to compile a list of related keywords that you can target.
Once you have a list of related keywords that you want to target, it’s time to start optimizing your content for those keywords. This means adding keywords to your title, meta description, header tags, and body copy. It’s important to note that you should only add the keywords if they fit naturally into your content. If you force the keywords into your content, it will likely come across as spammy and could hurt your ranking.
Monitor your progress:
Once you have optimized your content for the related keywords, it’s important to monitor your progress. You can use a tool like Google Analytics to do this. Simply set up goals tracking and then look at your goal conversion rate to see if you’re making progress.
How can you use people also search for boosting SEO?
Including related keywords in your title, meta description, header tags, and body copy can help you rank for those keywords in the “People Also Search For” section. This is because searchers will see your result and think that it’s relevant to their initial query. As a result, they are more likely to click on your result.
Moreover, if you’re able to rank for a related query that appears in the “People Also Search For” section, you may be able to increase your CTR. This is because searchers will see your result and think that it’s relevant to their initial query. As a result, they are more likely to click on your result.
Finally, monitoring your progress is crucial. You can use a tool like Google Analytics to see if you’re making progress. Simply set up goal tracking and then look at your goal conversion rate. If you’re not seeing any progress, it’s important to go back and make sure that you’re optimizing your content for the related keywords.
How to optimize your blogs for People Also Search For?
You need to first understand the content structure that Google is rewarding for PASF. It means the tone, questioning, and format of the blog post should be such that Google can easily understand it. You need to make your blogs scannable by using proper headlines, short paragraphs, and bullet points.
Your content should be able to answer all the questions related to the main keyword. It means you need to do in-depth research on the topic and cover all the related sub-topics.
Moreover, you need to use proper keyword placements in your blogs. The main keyword should be used in the title, meta description, H1 tag, and throughout the blog post. But make sure you’re not stuffing keywords as it will only hurt your ranking. Here is the step-by-step breakdown for the same.
Search for the content they’re already ranking for PASF:
You need to understand what type of content is already ranking in PASF. You can use a tool like Ahrefs to find this out. Just enter the URL of your competitor’s website and then click on the “Content” tab. From here, you’ll be able to see all the blog posts that are already ranking in PASF. Make sure to take note of the topics, tone, and format of these blog posts.
Optimize your content for People Also Search For [PASF]:
Once you have a good understanding of what type of content is already ranking in PASF, it’s time to start optimizing your own content for PASF. This means adding the keywords to the content in a natural way. The flow of your content should not be disrupted just to insert the keywords.
Moreover, you need to make sure that your content is able to answer all the questions related to the main keyword. This means doing in-depth research on the topic and covering all the related sub-topics.
Keep updating the old content:
It’s not enough to just publish new content and optimize it for PASF. You also need to keep your old content up-to-date. This is because the algorithm of PASF is constantly changing, which means the standards for ranking in PASF are also constantly changing.
To keep your old content up-to-date, you need to add new information, data, and examples. You can also update the old content by expanding on the topics that you’ve already covered. By increasing the length of the content, you will get an opportunity to add more keywords, which can help you rank higher in PASF.
Keep an eye on the bounce rate & improvise:
The bounce rate is an important metric to track when it comes to PASF. This is because a high bounce rate can signal to Google that your content is not relevant to the searcher’s query. As a result, your ranking in PASF will go down.
To keep your bounce rate low, you need to make sure that your content is relevant to the searcher’s query. You can also add internal links to your old blog posts to keep the searcher on your website for a longer period of time.
Social media platforms can be a great way to promote your content and get more people to read it. When you share your content on social media, make sure to use the right hashtags and keywords. This will help you get more views and traffic from social media.
Higher traffic is a signal to Google that the content is of high quality and relevant. As a result, your ranking in PASF will go up. It’s a huge edge that you can get over your competitors.
How to manage duplicate People Also Search For [PASF]topics?
You may have noticed that some topics are being repeated in PASF. This is because these topics are related to the main keyword. For example, if you’re ranking for the keyword “SEO tips”, then the topics “link building” and “on-page SEO” may also appear in PASF.
To manage these duplicate topics, you need to be very strategic with your content. For each topic, you need to create a different blog post. This way, you can cover all the related topics without repeating yourself.
Moreover, you need to make sure that your content is comprehensive and covers all the sub-topics related to the main topic. By doing this, you can make sure that your content is the most relevant to the searcher’s query.
In addition, if you’re covered a lot of articles around a single keyword then you might want to consider creating an ultimate guide. This is a comprehensive guide that covers everything related to the keyword.
By having an ultimate guide, you can make sure that your content is the most relevant and comprehensive for the searcher’s query.
Do’s and Don’ts for People Also Search For [PASF]
Do’s of people also search for:
- Do your research on the topic before starting to write. This will help you understand what type of content is already ranking in PASF and how you can make your content better.
- Keep your old content up-to-date by adding new information, data, and examples.
- Use social media platforms to promote your content and get more people to read it.
- Be very strategic with your content when there are duplicate topics. Create different blog posts for each topic.
- Write an ultimate guide that covers everything related to the main keyword.
Don’ts of people also search for:
- Don’t copy other people’s content as this will not help you rank higher in PASF.
- Don’t try to stuff too many keywords into your content. This will make your content sound unnatural and will turn off readers.
- Don’t forget to optimize your images with keywords. Google can’t read images, so you need to tell them what the image is about.
- Don’t forget to add internal links to your old blog posts. This will help keep the searcher on your website for a longer period of time.
- Don’t neglect your title and meta description. These are important elements that can help you rank higher in PASF.
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Wrapping up!
So these were some of the best tips that you can use to rank higher in PASF. Just make sure to follow these tips and you’ll see a significant improvement in your ranking. If you don’t have an in-house SEO team, then you can also take the help of an SEO agency to get the job done. The right SEO agency will have the experience and expertise to help you rank higher in PASF.
In 2022 and beyond, this feature is only going to become more important as Google continues to tweak its algorithm. So if you’re not already using PASF to your advantage, now is the time to start. Whether you’re into SEO or PPC, make sure to use this feature to get an edge over your competitors. Hire a professional SEO agency today to optimize your website for PASF.
