If you are a content writer or a digital marketer by profession, you must have encountered spun content multiple times. In fact, you must have also seen your peers use this strategy at some point in your career!
But did you know that content spinning is one of the silent killers that can slash your SERP website’s rankings? Besides that, it can also reduce overall engagement, and in no time, your website can become no less than a barren desert in the digital world!
That’s exactly where professional website content writing services save the day. These agencies have in-house writers who can craft fresh and original content that adds value to the readers and helps you achieve your brand’s goals.
So, let’s explore this blog to learn in detail about content spinning, how to identify spun content, and how it can affect your website.
A Brief Overview of Content Spinning
By definition, content spinning means taking reference from an already existing content, and rewriting it. Previously, before AI-driven tools became dominant, content spinning used to be a tedious task for writers. However, nowadays, it has become a cakewalk due to the presence of ChatGPT, Gemini, or dedicated spinning software.
Anyways, if you come to think of it, content spinning is no less than a digital trick that is used to manipulate search engines. It feels like a mockery of the creative spirit of a professional website content writer. That’s the reason why this practice is frowned upon by every passionate writer or digital marketer across the globe!
How to Detect Spun Content?
Despite being a harmful and unethical practice, you may find a lot of blogs and articles across Google that have been spun to perfection! But, in order to create fresh content, you have to refer to the existing ones, right?
So, the best way is to avoid referring to spun content altogether. But the real question is, how can you detect whether the content has been spun, or is an original one? Well, here are some key things that can serve as your filters-
– Every piece of fresh content has a natural flow to it. Since spun content is a rephrased version of the existing one, you will strongly feel the lack of natural flow.
– Refer to the top-ranked blogs or articles on the topic that you are about to write. If one of those pieces feels like they have a similar structure and idea, understand that it has been spun.
– To steer clear of plagiarism, spun content might include excessive usage of synonyms and clunky phrases. If you come across these, that’s a glaring sign of a spun content!
– Reputed website content writing services make use of premium AI and spun-content detector tools. However, they might not be 100% reliable!
The Consequences of Using Spun Content for Your Website
Content spinning might save you from excessive workload. However, the consequences it brings about can be devastating for your website-
- It tarnishes your brand reputation
The content on your website is a direct reflection of your brand. That’s the reason why people choose to hire dedicated website content writers, as they can offer a fresh perspective. Spun content consists of clunky phrasings. This erodes trust and severely damages your brand’s credibility in front of the users.
- It leads to a poor user experience
The main purpose of a user visiting your website is to collect valuable information about a product or service. Added to that, they also seek solutions. Spun content offers none of the elements at all! It offers no value to the user, which translates to higher bounce rates.
- It reflects a lack of expertise and authority
A seasoned freelance content writer in India takes reference from trusted sources to craft a piece of content. This approach automatically makes the blog or the article rich and insightful. However, since spun content is nothing but a rephrased version of an existing piece of blog or article, it lacks that level of expertise. Hence, you cannot expect users to trust your information.
- It slashes your website’s SERP rankings
Google has become more advanced with its core algorithm updates. Therefore, it can easily detect and tell the difference between original content and a duplicate! So, if it finds duplicate content on your website, it can penalize your website by lowering its SERP rankings. This means users can no longer find your website.
Brainstorming > Gathering & SpinningContent spinning isn’t just a compromise with quality. Rather, it is a compromise with authoritativeness, expertise, and authenticity. So, if you wish to establish a solid foundation for your business or brand, collaborate with the best content writing company in Kolkata, and let the prolific writers brainstorm topics that add value, and justify the users’ time that they are choosing to spend on your website!
